Last week Rohaise and I attended the Pride of Britain conference at South Lodge in Sussex. It was a great opportunity to see friends and colleagues and catch up on the year’s events. These occasions tend to be great value, one of the key reasons for being a member and like any membership you tend to get out of it what you put into it.
The conference itself is on a Monday and tends to be a morning of presentations and feedback and opportunity for new members to introduce themselves. This year we had presentations on social media, our relationship with national trust, revenue management and the all important digital marketing.
Being a consortium that spends all its funds on marketing, it is intriguing where the funds are now spent compared to years gone by.
The digital side of marketing has taken over from other forms as the website now drives the majority of the brand.
As a member of the board I was privileged earlier in the year to be part of the strategy sessions that formulated a plan for the next few years to raise the profile of the brand and to make Pride of Britain the UK hotel consortium of choice for the UK consumer.
The conference is a great place to share ideas and talk things through but also an opportunity to socialise. In the afternoon we had an Olympic competition with events such as mojito making, tortellini making, bed making, wine tasting and a touch, smell and taste event.
South Lodge ran a great competition and there were some great laughs. Rohaise was a gold medal winner with her cocktail making! That evening there was a wonderful dinner and a good opportunity to meet the sponsors and partners of the consortium.
Rohaise and I left on Tuesday morning having been a little inspired, with new ideas and the confirmation that PoB hotels is definitely a consortium of like minded hoteliers.