I was in London this week and was lucky enough to hear 4 very strong pitches for a PR contract (not for The Torridon). It occurred to me that one of the most important aspects of PR was trying to get your unique message across and what makes you stand out from the crowd and effectively creates a story worth telling. Often it is the things that we as hoteliers take for granted that in reality are the things that people would like to hear about. Why the chef gets his lamb from Dornoch, why the Highland cow is called Talisker, the gardeners favourite potato; these all make for unique interest. Rohaise decided sometime ago that we should dispense with the traditional shortbread biscuits as she wanted something different. Chef was delighted as he no longer had to make tray after tray of shortbread. Housekeeping were ecstatic as they would no longer have to check each bedroom tin for fresh shortbread and front of house no longer had to live in fear of dropping the container and breaking them all. What should we put in their place. Arguably the greatest Scottish biscuit of all time; a Tunnock Teacake it had to be. Now you might say it should have been the caramel wafer but in reality nothing beats the teacake. Chocolate, marshmellow and biscuit….mmmmmmm!
During the year ‘Mr & Mrs T’ stay at Torridon and it has always been a great delight to welcome them back. They enjoy the location and hospitality and the staff enjoy all the boxes of Tunnock tea cakes and caramel wafers that they normally bring with them. Tunnocks have been a great Scottish family business success story for a number of generations and continue to go from strength to strength as new export markets open up to them. I imagine that Boyd Tunnock never thought he would helping Scottish tourism as much as he does, but this iconic brand is spreading the Scotland brand as well and that can only be helpful to all business including The Torridon.